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Getting Started With Adsense - 2021 | How to Earn Money With Google Adsense?

what is google adsense?

Google Adsense

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper. 

You'd enter a site, and in some location, you'd get to see a banner (often these were quite numerous and very large), which would present an ad for whatever company was paying for adds on your space. But there was one issue with this kind of advertising. It really wasn't exploiting the fact that the ads weren't in some newspaper, but were instead presented over the Internet. 

What is Google Adsense?

Google AdSense is a very popular Ad network program on the internet where website publishers come here and promote their business over the internet. These advertisements are administered sorted, and maintained by Google. You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an online shop, looking for a watch but you get a banner that advertises a car. While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch because then you would have probably clicked it. Well, that's also what the folks at Google thought of, so they came up with a killer idea. This is known as Google AdSense, and it's known as a targeted advertising program


What you do (as a web designer/website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, are you just allocate some region of the screen. 


You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting ads relevant to the contents of your site. It's very easy for Google to do this because Google is a search engine company. It looks for the keywords in your page, searches a database of websites to find the ones related to whatever is on your page, and presto: a targeted ad.


You (the webmaster) get a fee for each visitor that clicks on an AdSense banner on your site. Now that's bound to happen more often than with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?). But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant. This relevancy is the key to the program's success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google takes their cut.


Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners. 


So an extra benefit is that AdSense advertising is a lot less obtrusive than regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether. So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process. 


All transactions are run through Google, and the advertisers and publishers get access to statistics which helps them to understand and moderate the effectiveness of their campaign. The whole process is elegant, simple, and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.


Getting Started with google adsense


Getting Started With Adsense

A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.

Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads. 


The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed. You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site's contents and layout to maximize your AdSense earnings.


On the top of your page, you also have a link to the setup section where you can generate the code that will need to be pasted on your website in order to have AdSense banners on your page. You can use AdSense for text (the said ads), using a search box, or with referrals. Your choice among these options depends on how users will navigate your site.


Finally, there is a "My Account" tab that allows you to set up details concerning your account, payment, and tax information.


To add a text ad on your site, go back to the "AdSense Setup" tab and click the "AdSense for content" link. Make sure you have cookies enabled in your browser. You can make a choice between ad units and link units. The former contain text and or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types. 


Of course, it's a bit hard to know which type you should use so you should probably experiment with both for a while before you decide.


You can also view an example of how the unit will look to the right of your page. However, you may only use three ad units and one link unit on any given page. This is believed to be a step that Google takes for quality control.


The next step is to choose your ad format and colors. You can basically select any color palette you choose with Google offering some of its own if you don't have the time or skill to create one. You can constantly view how the palette will look through the aid of an example. The one that works best in terms of appearance and revenues will vary with the look, feel, and content of a website. 

Step 1 : Sign In with Google Adsense

Step 2 : Apply your site for monetization  \

Step 3 : Create Ads on AdSense 

Step 4 : And Paste the given Code on your Site or you can also on "Auto Ads"

However, your ad formats are limited to a choice of eleven formats. There's an "Ad Formats" link that takes you to a page that lets you see all even of these in action so you can decide best which one suits your site. Sometimes the most intrusive doesn’t work best however again, this can vary from website to website. After you finish with customization, you can click "Continue" from the bottom of the page.


You are now presented with a section entitled "AdSense for Content". You can click anywhere in the text and that shows the JavaScript required to get AdSense running. This will automatically select the text in the box. 


You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has Adsense, which may also have terms and conditions which would inevitably provide legal resources that would probably be deemed inappropriate.


What is then left for you to do is get content on your page (provided you didn't have any already). Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site's content.

AdSense And AdWords

And you're all done. For a simple page, this should indeed be a matter of a few minutes, which is precisely what makes AdSense the choice for so many. Although it is quick, its mass appeal also makes it the best. Through being the most popular, advertisers and publishers alike see Adsense and Adwords as their natural first choice.

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